What does cognitive evaluation theory analyze?

Cognitive evaluation theory focuses specifically on how individuals' intrinsic motivation is influenced by their perceived levels of competence and autonomy. According to the theory, when people feel competent and have a sense of autonomy in their activities, their intrinsic motivation tends to increase. Conversely, if external factors undermine an individual’s feelings of competence or autonomy, it can negatively impact their intrinsic motivation.

This perspective highlights that motivation is not solely about external rewards or pressures but also about how individuals interpret their experiences and abilities. Thus, cognitive evaluation theory provides valuable insights into how intrinsic motivation can be nurtured through supportive practices that foster a sense of competence and self-direction.