What does perceived susceptibility refer to?

Perceived susceptibility specifically relates to an individual's subjective assessment of their risk of developing a particular health issue or disease. This concept is fundamental in health psychology and is often explored in the context of health behavior theories, such as the Health Belief Model. When a person believes they are at higher risk for an illness, they are more likely to take preventive measures, such as engaging in healthier behaviors or seeking medical advice.

The focus on personal perception highlights that susceptibility is subjective and can vary widely among individuals, even in the presence of the same health risk factors. This understanding is crucial for developing effective health promotion strategies and interventions tailored to individual beliefs and perceptions about risk.